The most important reason behind going global is to get a portion of the 10 trillion dollars of goods and services that are traded across the Globe. A huge surge in revenue begins when a company markets itself properly on an international level. The success comes when the marketing techniques are localized properly along with the local culture being integrated efficiently in the marketing plan.
It is observed how crucial online marketing has become in the recent years. It has been estimated by reputed international agencies that the number of people using Internet is approximately 4.5 billion in 2019. This is why online marketing is something that no institution is ready to ignore. But, not all of them do it right.
Why Multilingual SEO?
SEO is one of the major techniques of online marketing. The position of your website in any search engine for any specific location depends on how effectively you have done SEO optimization of your website for that particular location. As visibility and readability have become imperative for success whether it be in the local market or any foreign market the importance of Multilingual SEO has emerged as a necessity in recent times. International market success can be achieved to a great extent by multilingual SEO as it integrates the local culture of any location in its marketing plan.
What does Multilingual SEO mean?
Multilingual SEO is the key to making your international website rank higher in search engines internationally. It means that you reach out to your prospective customers in their language. The online promotional activities of your goods or services are done in the languages that the people of your target market read, write and understand. When they search for a particular good or service using terms in their language in the search bar of a search engine your website must appear with display information in their language. This is the crus of multilingual SEO.
Why multilingual SEO is imperative?
It is essential to note that, though English is considered an official language in many countries, not many people speak or understand it at a native level moreover almost 75% of the internet users do not speak, read or write in English. So, in what language do they type in the search box of a search engine? Definitely, it is not in English. They search information using terms in their own languages. Here is the key reason why we need to do multilingual SEO.
There is a popular saying: Can’t read, won’t buy. This is why we need multilingual SEO to explore new customers in different locations across the globe.
Where is the main challenge for Multilingual SEO?
In off page SEO the first step is competitors’ analysis followed by keywords research & finalizing the list of keywords for which you want to rank in the first page of any search engine in any location. Mostly you will find SEO experts in large scale who knows not more then one language and that is English. However with a more endeavored search you may find a very limited number of SEO experts in Arabic, Spanish, Chinese, French, German, Russian and a couple of other languages. But you would rarely find SEO experts in other languages of the world. As the competitors’ websites and their keywords will be mainly in languages other than English an SEO expert who does not know those languages will not fit to conduct this task. Fortunately, if you find SEO experts in such languages they will handle only one language and also they will be a few in number thus limiting the options for choice of your SEO expert in a foreign language. In addition, hiring multiple SEO experts will also increase your expenditure and make your operation more complicated.
The subsequent step is to create content in the language of the target market as no SEO can be successful without a solid content marketing strategy. To fulfill the requirements of a perfect SEO strategy a multitude of content needs to be generated in the language of the target market. Automated translations done by machines fail to impress the readers as machines fail to understand the local culture, idioms, phrases and many more technical factors of a skillful writing. Here is where you again face a challenge to get efficient content writers in multiple languages. Even if you find them it would take away a lot of your time and eventually drain out your energy and exhaust your budgets.
What is the solution?
Here is a clue that you need to solve the main challenges of multilingual SEO. Hire a professional translation services agency that provides this kind of service. They will provide you an integrated package for multiple languages as they have a huge pool of SEO experts & translators in multiple languages. The operational challenges will be minimized with a single window communication and the expenses will also be minimal.
You may approach some companies handling translation services in Dubai who provides the above services at ease. They will provide you the above-mentioned services at a convenient pricing and will handle your tasks professionally.